I am always on the lookout for leading edge tech companies. I read many obscure tech blogs and talk to many in the tech industry on a daily basis. So when I heard about Skynet Research I was elated. I have reviewed their products and services and I think we should devote large portions of our defense and civilian R&D budgets.
Look at the website, it’s amazing, the product lines they are the type of thing that could protect us and our children for years to come. Ok… this is a viral marketing website… AND HOW!
Like I said I was reading some obscure blog when I saw an ad for Skynet Research. Being the huge movie fan I am I instantly knew what the site was about but HAD to check it out. After touring the site for a bit I have to say I am impressed.
Nowhere does it make mention of the upcoming terminator movie or any of the past films. I will be watching this site closely for ‘news updates’ and ‘new product information’ that I am sure they will pump out. This is the type of site that every marketer should keep their eye on and learn from.
I love to see movies really using the web and marketing in a different way. I always said I loved what Cloverfield did and I wish the continued it after the film was released.
Hopefully Skynet will do the same.
I have grown up in a tech savvy world. My parents bought our first microwave the week I was born, my father bought our first VCR for 1200 dollars (ahh Betamax for life) and I had my first pc before I could ride a bike (the IBM PC JR).
The microwave and the PC were pretty good decisions by my parents, but alas they missed the boat on the Betamax. Sure, the picture was better, the tapes were more compact, but it lacked two things that the VHS format had. One, VHS cassettes were cheaper and two, porn.
For all its woes the adult film industry has always been a trend setter when it comes to technology. When they choose the VHS format, VHS beat Sony hands down. When the internet was in its early stages of being popular, the only ones making money (besides AOL) were those in the adult movie industry.
Now we have the FyreTV set top box. Basically, it is the same as the Roku set top box but for porn. The box allows you to stream movies to your TV over the internet with out the assistance of a computer. Why is this important? Probably because Blu-ray will be the last hard copy format of movies that consumers buy.
Already I am beginning to watch more and more movies online. Not because I don’t have the DVD, I own over 900, but because streaming a movie to my computer or TV is the fastest and easiest way to watch a movie.
I don’t know if the Fyre box will be a success, but I can tell you this. We are witnessing the beginning of the end for hard copied media. Anyone else think this way? Let me know.
