The world is a strange place, often early adopters and innovators get nailed to the wall and forced to fail. I often see this when companies are trying to find a use for social media. They fumble around with Facebook applications and other things that really won’t help them market their ideas or products.
I have never been one of those marketing/pr types who suggested something to a client because its trendy. More often than not I tell a client that diving into social media isn’t the right thing to do. Something I tend to push clients towards is a text program.
Think about it like this: why do you want to use social media? To connect with your potential customers or brand advocates on a direct level. What better way to do that than with a the device that they can’t let go of? I might be in front of my computer 4 hours a day, but I am with my phone 24 hours a day (really I shower with it).
Text programs are a great way to push information to people who are already interested in what you do. By
creating a creating a reason for customers to sign up for you text program you have created a channel directly to customers who want to hear from you.
The two examples I have shown here are great, discounts on food and chance to win a trip to Dublin. The Guinness text program really has a nice gimmick to it as well. By making potential customers ‘rate’ their Guinness, Guinness is making the customer feel included in the voting process.
I have actually created several really neat text programs for a variety of clients ranging from political to holiday planners. The one thing they have in common is creating value through information and connections.
Have you ever signed up for a text campaign or helped orchestrate one? Let me know.







