Pandora | Take It Face To Face

Take It Face To Face

The FaceTime Strategy Blog

pandoramain_11-300x249 - The Social DJFor the last three or four years, the way I listen to music at home has undergone an overhaul. I don’t own a radio, radios are for cars. So when I get bored of my iTunes collection, I start fishing around for online radio sites.

Needless to say, there are hundreds, some better than others, most I’ve never explored. I don’t purport to know which are best. Take this, instead, as one humble listener’s journey through the mire on the quest for the perfect radio experience.

It started about three years ago with Pandora. Pick an artist you like and they’ll play similar stuff. Ban whatever you don’t like. It was great for a while, but the same hundred or so songs do, believe it or not, eventually get tiresome.lastfm1-300x262 - The Social DJ

And no matter which artist I input, it always tried to make me listen to Jack Johnson. No, Pandora. Stop! I do not want to listen to Jack Johnson anymore! I could ban his songs til kingdom come, but they always came back. It was time to move on.

Enter Last.fm. You can choose the specific song you want to hear, or search for a radio station based on any key word that suits you, as users can tag songs however they see fit. Snazzy. And though it was a great way for discovering new things, it was a tad too eclectic and unfocused. Though I still head back there sometimes, the unusual offerings can be enough to make your head spin.

musicovery-300x231 - The Social DJNext in my travels came Musicovery. Not only can you select or omit entire genres (no gospel today, thank you), but you can pick what decade you’re feeling, whether you want familiar or offbeat selections, and what mood you’re in (because heaven knows energetic, positive, rock is a far cry from calm, dark rock.)

Best of all, it draws a colorful roadmap detailing the play list to come. This computerized selection, though, too came a little bit repetitive. The program is all but convinced that Kelly Clarkson is the only dark pop artist to ever walk the earth.

Innumerable accolades to Blip.fm for reviving me as a consumer of online music. This combination social blip-300x276 - The Social DJmedia site lets users “blip” whatever song strikes them onto their own radio station. The twitter-like setup allows new djs to add commentary to their plays or chat with others. Others, user or not, can listen to you in real time or whenever else it’s convenient.

Find a dj, or 50, whose style you like on Blip.fm, and you’ll never be bored again. And really, it’s just a lot of fun, putting your favorite songs out there for others to pick up on.

So yeah, those computerized radio programs of the past were great and all. But social media, it’s the wave of the future.

Have you checked out Blip.fm? How does is compare to these other sites? Which do you like to use? Tell us your thoughts.

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pandora-216x300 - You Get What You Pay For...?It’s an old adage, my dad is very fond of saying it, but in today’s market it doesn’t really make any sense. Take Pandora.com: For all the music sites in the web Pandora offers the simplest interface and the most music.

Today marks a great day, Pandora has made it to windows mobile. Being a windows mobile devotee I can’t tell you how much this excites me. My music, my votes, on my phone. Life is good. This brings me back to getting what I paid for.

I have never paid for Pandora. Sure the site has some advertisements on it, which I click through every now and then, but I have never given Pandora a dime of my money. This, I believe, has spoiled me as a consumer. I have begun to expect high level of services for no money.

I don’t think I can be the only person who sees it this way. I almost never pay for a web service, rarely pay for a mobile phone service, and truly hate buying software. My attitude is hurting innovation in our digital economy. Think about it, years ago if someone wrote software they could expect to get paid for it, now they have to find some way to attract a user base and then monetize it.

Is anyone else out there worried about this trend? Do we see dark days for software? Will all apps in the future have to be free ad based programming? Let me know.

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