All this talk about social media we sometimes forget that marketing in the physical world has its own merits. One of the things that marketing has always tried to do was get people to talking about your product. Monday Night football is no different.
I saw this ad when I was coming out of the Metro at Van Ness. The ad caught my eye because I saw a couple of people standing face to face chatting football while touching the ad. Hello marketing success. People were engaged by your advertisement and being social around your subject matter.
I think this is something that advertisers forget sometimes. When working on being social they forget that their ad doesn’t have to be social to achieve its goal. Sometimes good ‘old fashion’ advertisements can create a social buzz as quickly as something on YouTube.
Have you seen any advertisements that really caught your eye or got you to stop and stare? Do you like the ESPN ad pictured above or do you think it doesn’t present you with enough information? Let me know.
