While there is not going to be a full-length Microsoft movie or Microsoft 2010 for Windows, the technology giant’s most recent viral push (using commercial/viral video guru Dennis Liu to direct) is considerably more entertaining than all of the “I’m a PC” ads combined.
Under Liu’s direction, Microsoft’s “trailer” previews a situation where a hacker releases a “rogue file” on the internet, where viewers of the file believe everything they read. The video combines the old, with promises of a new “Outlook” and OneNote for the future of Microsoft.
The witty video is just a promo for Microsoft, but may be more productive than many of its actual advertising campaigns. Liu’s video could work wonders in helping Microsoft compete with the “cool” image Apple and their users pride themselves on.
Microsoft is far from the first client Liu has created a funny, clever ad for. Companies such as Nike, CareerBuilder, MTV, Berlitz, and Wendy’s have all hired Liu for videos (commercial or viral). His ability to create videos that are genuinely funny, not cheap laughs like many of the Bud Light ads, provide brands and companies with a more tasteful approach to humor.
The above video is the “Interviewing Help” series Liu did for CareerBuilder.com. Not only do the ads illustrate the need for the service in a hilarious manner, they do it by creating a situation everybody can relate to. I believe maintaining good taste while using humor is the key to the video’s success. While some viral videos rely heavily on being vulgar, I think the more tasteful ads have an advantage by achieving wider appeal.
What are some funny ads you have seen lately? What about viral/promo videos? What about failed attempts at humor in advertising/viral videos?
