Jeff Howe is well known for his work on the leading edge of crowdsourcing. Crowdsourcing, for anyone who may not know, is essentially outsourcing a job to a crowd of people and then using the group itself as a filter for ideas. You can see this through the plethora of “web 2.0″ sites that include commentary and voting systems, allowing the audience to upmod or downmod various stories, links, ideas and more. The basic premise is that if 2 heads are better than 1, than two hundred heads are better than 2.
Jeff’s interview with
While some media companies are built entirly upon the premise of crowdsourcing - istockphoto, wikipedia, digg, reddit, youtube and a multitude of others - most offline based business have used crowdsourcing on a per project basis. Perhaps for an advertising campaign, product innovation, or new event. One company however plans to crowdsource the entirety of the company. Benrowesayshello of Digital Jury gives the scoop on BeerBankRoll - a company that plans to take everything from initial funding to end product decisions into the realm of crowdsourcing.
I believe there is a certain balance that will be found with crowdsourcing fitting in with other styles of working. Some models, like iStockPhoto, have a great business plan that takes advantage of this crowdsourcing. The Apple Apps store is another. Situations where everyone can win, where the big company and the little individual share in the profit and satisfaction of delivering a usable and enjoyable product.
Management of these massive crowd operations will always be in demand, as will business plans that can be constantly supported by the masses.
All that being said, doesn’t it seem like crowdsourcing is just a natural progession of brainstorming and ideas banks?
