Take It Face To Face

At FaceTime, we are a forward thinkers and do our best to focus on innovative marketing techniques. That said, it’s also fun to take a look in the past every now and then.

In this case, the topic is beer advertising. Beer advertising is everywhere, and it has been there for a very long time. Long before “drinkability”, color-changing cans, or walk-in fridges, there was….

and if you’re really feeling crazy….

Yes, those are brutal. The combination of cheesy jingles and themes make any viewer wonder what the ad’s creator was thinking. But, during their time and place, they were effective. This begs the question, what is it about beer ads?

Is there a prerequisite that all beer ads have to be slightly, or not so slightly, over-the-top and border on extremes? Regardless of the time period they air, beer advertisers always find a way to tip toe the fine line between really funny, and really bad. But, when those really funny ads come around, they definitely make putting up with the bad ones worthwhile. The following clips are current beer ads, and show how much beer advertising has changed.

I believe the following ads, from Bud Light and Heineken, are some of the funniest beer ads that I have ever come across. Their stabs at humor don’t come off as a stretch, and are subtly hilarious.

And have Jennifer Aniston…

…Dude.

..and my personal favorite…

What are your feelings towards beer advertisements? Are you influenced by their ads? Or are you loyal to a particular brand? What are your favorite beer commercials?

Cheers.

I really don’t have much to say in this blog post. A friend of mine sent me this amazing article that tracks the ads of Pabts Blue Ribbon.

I know what many of you are saying, “Pabts is swill sold to college kids looking to get drunk.” Well that’s half true. I like have always liked Pabts, it’s a solid beer with a good clear taste.

I love this link. It really shows how ads were racy, maybe a little racist, so long ago. I am also fond of the Bob Hope ad.

Knowing what we know about brands and markets what do we think Pabts would do for and ad campaign now? I would like to see them re-launch the brand as a kind of non-pretentious beer that could be enjoyed in simple bars by good honest folks. But that’s just my take on it. What’s yours?