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	<title>Take It Face To Face</title>
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	<description>The FaceTime Strategy Blog</description>
	<pubDate>Thu, 16 Jul 2009 18:45:28 +0000</pubDate>
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		<title>Attention Pizza-loving-iPhone users!%!!!&#038;</title>
		<link>http://www.takeitfacetoface.com/?p=1224</link>
		<comments>http://www.takeitfacetoface.com/?p=1224#comments</comments>
		<pubDate>Thu, 16 Jul 2009 18:45:28 +0000</pubDate>
		<dc:creator>Brian Josephs</dc:creator>
		
		<category><![CDATA[Commentary]]></category>

		<category><![CDATA[Miscellaneous]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Applications]]></category>

		<category><![CDATA[iPhone]]></category>

		<category><![CDATA[Pizza Hut]]></category>

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		<description><![CDATA[The first, of what will likely be a couple, branded pizza-ordering application is now available for your iPhone.  Pizza Hut has achieved the coveted &#8220;first mover&#8221; advantage into this space, with an app offering that allows users to order pizza and play the &#8220;Hut Racer&#8221; game while they wait.
While iPhone has only 11% of the [...]]]></description>
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		<title>Yellow Pages: Survival Mode</title>
		<link>http://www.takeitfacetoface.com/?p=1216</link>
		<comments>http://www.takeitfacetoface.com/?p=1216#comments</comments>
		<pubDate>Tue, 14 Jul 2009 20:27:49 +0000</pubDate>
		<dc:creator>Brian Josephs</dc:creator>
		
		<category><![CDATA[Business Management]]></category>

		<category><![CDATA[Commentary]]></category>

		<category><![CDATA[Blackberry]]></category>

		<category><![CDATA[Change]]></category>

		<category><![CDATA[Guarantee]]></category>

		<category><![CDATA[Yellow Pages]]></category>

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		<description><![CDATA[The &#8220;business world&#8221; is often defined using a Darwinian approach: &#8220;survival of the fittest&#8221;.  And &#8220;survive&#8221; is exactly what Yellow Pages has learned to do.  An unmistakable trend towards Google and other internet based search engines have led many to believe that the Yellow Pages would go out of business.  However, this is not the [...]]]></description>
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		<title>Movie Review:  Microsoft&#8217;s &#8220;Office 2010&#8243;</title>
		<link>http://www.takeitfacetoface.com/?p=1212</link>
		<comments>http://www.takeitfacetoface.com/?p=1212#comments</comments>
		<pubDate>Thu, 09 Jul 2009 17:48:57 +0000</pubDate>
		<dc:creator>Brian Josephs</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Commentary]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[viral marketing]]></category>

		<category><![CDATA[Dennis Liu]]></category>

		<category><![CDATA[humor]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[office]]></category>

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		<description><![CDATA[While there is not going to be a full-length Microsoft movie or Microsoft 2010 for Windows, the technology giant&#8217;s most recent viral push (using commercial/viral video guru Dennis Liu to direct) is considerably more entertaining than all of the &#8220;I&#8217;m a PC&#8221; ads combined.

Under Liu&#8217;s direction, Microsoft&#8217;s &#8220;trailer&#8221; previews a situation where a hacker releases [...]]]></description>
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		<title>All the Small Things Add up for Doritos</title>
		<link>http://www.takeitfacetoface.com/?p=1203</link>
		<comments>http://www.takeitfacetoface.com/?p=1203#comments</comments>
		<pubDate>Wed, 08 Jul 2009 20:14:15 +0000</pubDate>
		<dc:creator>Brian Josephs</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Commentary]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[blink 182]]></category>

		<category><![CDATA[doritos]]></category>

		<category><![CDATA[mountain dew]]></category>

		<category><![CDATA[technology]]></category>

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		<description><![CDATA[Doritos&#8217; new campaign promoting its &#8220;Late Night&#8221; taco chips is an outstanding blend of new marketing methods.  It introduces an innovative use of packaging, ties it in with Doritos&#8217; website and internet marketing, and, to top it off, aids in the launch of Blink 182&#8217;s summer tour.
 
The packaging encourages consumers to use the bag [...]]]></description>
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		<title>Subway, Phelps Get Through &#8220;High&#8221; Times</title>
		<link>http://www.takeitfacetoface.com/?p=1199</link>
		<comments>http://www.takeitfacetoface.com/?p=1199#comments</comments>
		<pubDate>Tue, 07 Jul 2009 02:04:23 +0000</pubDate>
		<dc:creator>Brian Josephs</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Commentary]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[endorsements]]></category>

		<category><![CDATA[michael phelps]]></category>

		<category><![CDATA[Subway]]></category>

		<guid isPermaLink="false">http://www.takeitfacetoface.com/?p=1199</guid>
		<description><![CDATA[After spending the last six months on hold, Subway has decided to launch its campaign with 14-time Olympic gold medalist spokesman, Michael Phelps.

Subway, who intended on launching the campaign several months ago, decided to hold off when a photo of Phelps partying in South Carolina surfaced.  The campaign has launched almost a year after Phelps&#8217; [...]]]></description>
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