While I am never one to say image is everything… It is important. An image frames what your customers think of you and more importantly it frames what you think of yourself.
A little known fact about me was I served in the United States Navy (beat Army). While in the Navy I learned the value of ‘looking the part’. You wore a uniform that said what you would do. That is not to say if you were in a particular uniform you wouldn’t do what was asked of you, but you know what you were going to do by what you were wearing.
Marketing and PR is no different, if a firm wants to create a certain feel in the company culture it should take a look at the face it puts forward to clients. We at FaceTime have been going through a bit of re-branding trying to figure out what we wanted to present as our face.
We are planning to launch our new website with all of our new collateral in the near future but I wanted to put out a blog post to gauge what people thought. Not only do we have a new company logo but our site will be changing soon. But I wanted to start with the blog.
Any company’s blog is a great place to launch a rebranding campaign. It is a direct link to the people you are trying to reach and it allows for them to comment back on the changes you have made. I am hoping to gauge a bit of what the public thinks about our new look before we launch the official site.
Have any of you out there launched a rebranding campaign and started with a blog? What do you think of our new look compared to our older (scarier) one? Let me know.
